ABOUT ME

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I am Harini Sridharan, Founder of Craft PMM, the strategic product marketing consultancy. Over the past 12 years, I’ve witnessed the evolution of product marketing, from a time when people asked, "What does product marketing do?" to the current era where it's clear that having a dedicated PMM is essential. My journey in this field has been marked by significant milestones, including being a key player in major exits like Intapp's IPO and Microsoft Strategic Partnership, as well as Jive's acquisition. I've had the privilege of contributing directly to these outcomes.

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I'm passionate about the intersection of technology and business. With a background as an engineer turned product manager turned product marketer, I’ve found my calling in product marketing. For me, it’s the glue that binds all marketing efforts together. Strong product positioning—rooted in a deep understanding of what motivates the buyer and aligned with the product’s unique value proposition—is the foundation of effective marketing.

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​My strengths lie in bringing structure and clarity to complex problems, such as systematizing approaches to positioning technology products or creating repeatable playbooks for product launches. Companies value my ability to execute with precision and quickly gain organizational trust—qualities that have proven essential in my role as a consultant.

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I live in Silicon Valley with my husband and our two young kids. Outside of work, you can find me at a barre workout, tending to my garden, or planning our next travel adventure.