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harinisridharan
Nov 3, 20243 min read
Tackling High-Impact Projects in the Face of Product Marketing Overload
We’re all spinning plates, trying to keep up with the endless stream of tasks that life and business throw our way. But here’s the thing...
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harinisridharan
Sep 19, 20242 min read
Finding Depth in the Noise
AI is great at finding patterns. But it can miss those rare, subtle insights that require context—and those are often the ones that make...
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harinisridharan
Sep 11, 20243 min read
How to Stand Out Where Others Blend In
A VC once gave me positioning advice that has stuck with me ever since: "If you were in the top right quadrant, and all competitors were...
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harinisridharan
Sep 6, 20242 min read
Why Generative AI is the Dishwasher of B2B Tech
My mother in law visited us earlier this year. She is the biggest fan of our dishwasher. She loves how the dishes come out hot,...
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harinisridharan
Aug 8, 20243 min read
The Visual Your Prospects Crave: Building an Unforgettable Marketecture
Ever sat through a pitch where 10 minutes in, you still don’t know what the product actually does? In B2B SaaS, messaging can quickly...
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harinisridharan
Jul 20, 20244 min read
No MQ? No Problem: Mastering Analyst Relations in Uncharted Territories
How to drive tangible outcomes from an analyst relations program when your product doesn’t fit neatly into any existing MQ or Wave
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