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CHAMPION THE PURPOSE BEHIND YOUR PRODUCT

Is your business scaling faster than your product marketing can keep up?

At Craft PMM, we help high-growth B2B SaaS companies win by ensuring your purpose and unique value shine through in every go-to-market effort.

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Why Choose Craft PMM

With hiring challenges making it tough to find the right talent, a fractional product marketer offers a flexible way to meet your goals without compromising quality. Craft PMM fills the gap when your product marketing needs outgrow your team’s bandwidth or expertise.

You’re launching a new high-impact strategic initiative or product like your first AI launch, and you want someone who has done it before to guide your existing go-to-market teams.

You have new one-time product marketing demands but lack the capacity. For example, you’ve just acquired a new company and need to position the new products relative to your existing offerings.

You’re juggling constant requests from internal teams and keeping up with the market, all while trying to overhaul your product’s positioning to highlight the one key differentiator that truly matters to your target audience.

Experience from globally respected B2B brands

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Harini brings intellectual curiosity, technical acumen, and understanding of what motivates people to buy B2B technologies together to deliver high impact messaging and content in her position as a product marketer. She has handled some of the most complex situations a product marketer can face including the integration of a strategic acquisition, development of a unified product launch process, and designing the messaging for a unified platform story across a wide range of products. She brings her whole heart to her work and is a caring teammate to everyone around her. She quickly and deeply builds connection across product, engineering, sales, and her marketing counterparts. Her unique blend of talents and personality makes her one of the closest confidants in business I've had.

John Schneider, Vice President of Product Marketing, Intapp

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