CHAMPION THE PURPOSE BEHIND YOUR PRODUCT
Why Choose Craft PMM
With hiring challenges making it tough to find the right talent, a fractional product marketer offers a flexible way to meet your goals without compromising quality. Craft PMM fills the gap when your product marketing needs outgrow your team’s bandwidth or expertise.
You’re launching a new high-impact strategic initiative or product like your first AI launch, and you want someone who has done it before to guide your existing go-to-market teams.
You have new one-time product marketing demands but lack the capacity. For example, you’ve just acquired a new company and need to position the new products relative to your existing offerings.
You’re juggling constant requests from internal teams and keeping up with the market, all while trying to overhaul your product’s positioning to highlight the one key differentiator that truly matters to your target audience.